In 1988 The Times of India was celebrating its 150 years of existence in a grand style. They hired a Ad agency to handle the campaign. The agency in their exuberance belittled the competitors. They even went to the extent of embarrassing the Ad guru, Alyque Padamsee.
Indian Express in a gentle retort released its own advertisement in The Times of India which read (gist)
“Indian express congratulates The Times of India on successfully completing 150 years of reporting facts.
WHY RESORT TO FICTION NOW”
Now that, they have completed 172 years of existence. Naturally the quality of reporting has also improved.