Guest Lecture

Guest Lecture
SHYAMSUNDER PANCHAVATI IS AVAILABLE FOR GUEST LECTURES IN INDIA AND OTHER COUNTRIES FROM MARCH 2016

Shyamsunder Panchavati

Shyamsunder Panchavati
Linkedin now a follower of Shyam on twitter

Friday, June 10, 2016

If US presidential elections were a market segment and Donald Trump a brand. How would you analyze marketing campaign, customer behavior, and brand performance??? Let us try. 06-11

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If US presidential elections were a market segment and Donald Trump a brand. How would you analyze marketing campaign, customer behavior, and brand performance??? Let us try.


























Brand Trump is a well-known and leading commercial brand in the world. Will it also help win the presidency????

It is unprecedented in the history of American presidential elections. A person who hates one section of the mankind, makes emotional outburst and disparaging remarks against women, goes on to win Republican primaries and become Presumptive GOP Presidential nominee.   Jeb Bush said “You can’t insult your way to presidency”. But Donald Trump has exactly done that, and still won the primaries.

However, Brand Trump winning the Republican primaries is not an accident. In case it is, then it is a well-planned, scheduled and deliberate accident. I am sure, everything he said including his seemingly extempore temporal outbursts were pre-scripted as per plan. "The world of commerce has never seen a brand insult its way to market share leadership"

The intensity of the stimulus was carefully planned to get the audience reflexes (both positive and negative) that would occupy media space and make Brand Trump not only hugely recognizable, but also a subject of constant debate. In this carefully maneuvered exercise, Trump garnered four million worth of free media exposure. This perhaps is one the rarest of rare occasions when a brand has self-financed it marketing campaign, albeit partially.

Trump deliberately did not accept the data provided by his party. He had his own research team that seems to have had an in-depth study into the customer behavior. The team seems to have identified the areas of dissatisfaction among the Americans with the policies of the past presidents from both parties. The subsequent USP of “Make America Great Again” more or less mirrors the aspirations and disappointments of an average American. While it can be called an exercise of encashing people’s emotions, I consider it as an excellent, relevant and reverberative brand strategy.

Brand Trump was excellently positioned to attract a segment of voters who had less then layman’s knowledge about governance, politics, and policies. The problem isn’t that voters in this segment are too uninformed. It is that they don’t know just how uninformed they are. This is known as ‘Dunning Kruger Effect’, which means the knowledge and intelligence that are required to be good at a task are often the same qualities needed to recognize that one is not good at that task—and if one lacks such knowledge and intelligence, one remains ignorant that one is not good at that task. This includes political judgment. Most of the time they are misinformed—their heads filled with false data, facts and theories that can lead to misguided conclusions held with tenacious confidence and extreme partisanship, perhaps some that make them nod in agreement with Trump at his rallies.

This syndrome may well be the key to the Trump voter—and perhaps even to the man himself. Trump has served up numerous illustrative examples of the effect as he continues his confident audition to be leader of the free world even as he seems to lack crucial information about the job. In a December debate he appeared ignorant of what the nuclear triad is. Elsewhere, he has mused that Japan and South Korea should develop their own nuclear weapons—casually reversing decades of U.S. foreign policy.

In voters, lack of expertise would be lamentable but perhaps not so worrisome if people had some sense of how imperfect their civic knowledge is. If they did, they could repair it. But the Dunning-Kruger Effect suggests something different. It suggests that some voters, especially those facing significant distress in their life, might like some of what they hear from Trump, but they do not know enough to hold him accountable for the serious gaffes he makes. They fail to recognize those gaffes as missteps.

Now his contest with most likely democrat nominee Ms. Clinton is an altogether different ball game. While Ms. Clinton with her experience as Secretary of State is more specific while talking about the policies, and governance. Donald Trump approach is very generic sometimes even obscure. An excellent example has been given by a professor of marketing. He says,

“Imagine you are looking at a box of Kellogg's Sugar Frosted Flakes. Clinton would prefer you read the nutrition label and make an informed decision. Trump wants you to fall in love with Tony the Tiger and forget the product details.”

The obscurity and ambiguity in Trump’s approach when it comes governance and policy actually provides a lot of space for the voters to paint Trump’s image and deliverables according to their own imagination. There will be different Trumps promoted by different voters. Brand Trump will mean different things to different people. But, it doesn’t matter so long as votes keep pouring.

The basic question for us marketers is, Can the brand Trump outgrow the limitations imposed by the man trump?? Will the brand trump which creates magic in construction, selling hotel rooms and Airlines, create similar waves in politics? If brand Trump can project convincing superiority on those issues like jobs and national security that voters view as the most important, the outrageous comments may be overlooked if not forgiven.

The general feeling among the political intelligentsia is that Trump has to soften his tone, and moderate his views to put together a winning coalition. But even if such adjustments were psychologically possible, an abrupt change could be dismissed as inauthentic. Hispanics, Muslims and women already know what the Trump brand thinks of them and might see any corrections in tone or policy as pandering. At the same time, a softer tone might weaken the enthusiasm of Trump's core supporters.

Interestingly commercial brand trump has ownership by the consumers and needs their votes daily for survival and growth, the political brand trump needs votes of his supporters only on one day every four years for two terms. However commercial brand Trump can do with even minority stakeholders support for some time. Political Brand trump has to get the majority support on that one day nothing less than that will do.

As I said earlier, the presidential elections will be a totally different ball game. It would be interesting to see what game plan team Trump has for this contest.

Please come with your views and if possible your own objective analysis of the brand Trump. You can even come with up new angle. I am eagerly waiting for your valuable inputs.

Best wishes,

Shyam

Note: This article has been built based on the vast data available on media, including electronic, print and social media. I gratefully acknowledge their help.








Saturday, June 4, 2016

Anger Management isn't as difficult as you think, It is doable, Let us try.. 06-04

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If Anger is a manger, then inappropriate expression of it makes you a dog in it.                          

Being a human being is a better option always and at all times.

Isn't it ???

Anger actually makes you a dog in the manger. While it is not of any benefit to you, it can prevent others from helping you and yourself being of help to others. Hence it can be very destructive to yourself and others. Not only can it harm you from outside, it can cause harm inside you as well. Anger is a feeling, or more of a destructive emotion that can, and will, take over without warning.

Anger is a natural expression of an emotion, generally considered a negative emotion. However inappropriate expression of anger is more dangerous and damaging than anger itself. If a person is not dependent on you for his existence or obliged to you in some way other, he will not be willing to put up with your insane behavior during anger for long. Few times people may put up with your anger due relations with you or your family members after that they will avoid interacting with you unless there is an unavoidable emergency.

A moment of anger sometimes makes you invest almost half of the day in damage control exercise.

What is anger and the misconceptions about the anger.

Anger is a strong emotion designed to send the clear message “something has got to change”. It is an urgent plea for justice and action. If we exercise enough self-control to overcome our immediate impulse to lash out and do harm, we can calm down, reflect, and analyze the causes of our anger. Careful analysis can identify what change is needed and can lead us toward constructive and lasting change that fulfills our needs. When cooler heads prevail anger's energy is channeled in a positive direction, and the anger motivates constructive changes. When we act on our impulses in the heat of passion, the results are too often destructive and tragic.

There are many myths and misconceptions about anger and how to cope with it. The most destructive misconception is that it is healthy or effective to display anger violently and “vent”. Contrary to this popular misunderstanding, the most healthy way to deal with anger is to stay in control, analyze the message it is sending, and harness the energy it provides for positive change. Another misconception is that revenge can lead to positive change. Unfortunately revenge usually leads only to a cycle of destructive escalation. Expressing anger with violence breeds more anger. I hope the information presented here helps channel anger into positive change.



The physiology of anger, what happens inside your body when you are angry??

Your body chemistry changes when you are angry.








Physiology of Anger:

 Anger is a powerful emotion like other emotions. Anger is experience in our bodies as well as in our mind. There is a complex series of physiological events that occurs as we become angry. The amygdala is the part of our brain responsible for identifying threats to our wellbeing, and after identification of threats it sends alarm which results in taking steps to protect ourselves. It is faster than the cortex (is a part of the brain responsible for thought & judgment) in warning about the threats which are coming. Anger affects our body in different ways. Neurotransmitter chemicals known as catecholamine are released from the brain causing us to experience a burst of energy lasting up to several minutes. This burst of energy is behind the common angry desire to take immediate protective action.

Physiological Changes Heart rate increases Blood pressure rises. Rate of breathing increases. Face may flush as increased blood flow occurs. Attraction become narrowed and becomes locked on to the target of anger. In quick succession additional brain neurotransmitters are activated and hormones such as adrenaline and noradrenalin are released, which trigger a lasting state of arousal. Person is now ready to fight. Simultaneous Catecholamine release causes a sugar deficiency, which makes an angry person “shake with anger”. Muscles that are needed to fight, become very tight, causing an uptight feeling.

Anger Phases





Anger has – physiological preparation phase – and – wind down phase. When the target of anger is no longer accessible or there is no immediate threat, person starts to relax back, and gradually moves gradually towards resting state. However, it is difficult to relax from angry state. The adrenaline caused arousal that occurs during anger lasts a very long time (many hours, sometime days) and lowers anger threshold, making is easier to get angry again later on, though the person gets calm down, it takes a very long time for the person to return to resting state. During this slow cool down period person is more likely to get very angry in response to minor irritations that normally would not bother. High levels of arousal significantly decrease ability to concentrate.

Physiological consequences of Anger:

Angry hostile people face a higher risk of heart attack. uncontrollable anger may also cause a brain artery to burst resulting in a stroke. Anger can cause rise in stomach acid which can cause irritable bowel and diarrheas along with a susceptibility to stomach ulcers. Excessive anger can also result in a Hypoglycemic stroke (low sugar).

How to Manage Anger:

Understand the reasons for your anger and understand its causes:




Examine thoughts, as the memories of the causes and reasons for the anger to arise. Limit this examination to one source and cause at a time, and isolate it from the numerous other things that may make one angry.

Determine whether specific anger is legitimate, or from expectation

Deal with Legitimate Anger: It comes down to - one wants justice. Anger may be readily justified by difficult circumstances and people. One would expect not to get robbed and when one does one is entitled to get and be angry. However, the anger and bitterness only compounds the original injustice extending it into perpetuity. One allows the perpetrator the control of one's feelings endlessly, not only in the past but in the present as well.



Realize anger becomes an identity. 'I am angry person, hear me roar'. This entitles one to special privileges and compensations. It gives one power. Attempt to discover the entitlements one's anger has provided one, and that one becomes dependent. One may derive emotional energy and motivation from anger, to power trip and just to get one's own way. Perhaps a better way to channel this type of anger is to get mad at things that don't affect one exactly personally, like the news. Channel anger into creative motivation like art, writing, manual labor or sports.



Realize that depression, even that diagnosed by a professional, can at root be caused by anger, and the frustration arising when it cannot or is not rectified, and there is no justice. Because anger in most cases must be suppressed, so as to not cause harm to oneself and others, or its source has caused humiliation and shame, and because one seethes with it when not released, and one pushes it into the unconscious, its unresolved pestering can cause depression.



Understand that unresolved anger is often directed unfairly at others by stereotype, as either individual persons, groups or organizations. Unable or unwilling to confront the source of one's anger, one may create a general category resembling the character of the source and attack those of that type to get justice. It is unfair to guiltless parties.


Determine fault by an honest assessment, mostly to determine whether one has misplaced blame on oneself. Do not take blame for others misconduct. If one has some culpability take responsibility for it, wherein it helps to admit and cross check with others. Refuse to take any responsibility where one is not at fault. This means there is no guilt. However, if one has culpability one may have diverted the anger from the self to another party. One might find that they may have exaggerated the source incident out of proportion. Until one accepts responsibility there will be no resolution, but only endless recrimination.



Expectation Anger:  

It means one creates expectations of one's own choosing, or adopts them from family, friends or the culture in general. Anger may arise when actual experience or present thinking does not conform to expectation, and where that expectation is important and has consequence. Expectation is standards, rules, laws, tradition, custom, the way one expects others and reality and general to be. When reality does not meet expectations, one may get angry. This anger problem can be dealt with by changing one's expectations.

Do not expect others to share the same standards, values, and expectations as oneself. Maybe the most common expectation is expecting others to conform to one's own standards. Don't assume others who make one angry are doing it intentionally. They may simply have different standards. In some cities in the world everyone beeps their horn when the light changes to green. One may get angry because someone's faux pas is interpreted as willful disrespect, arrogance or animosity, when actually the true problem may be they are simply unaware of what one's standards are. Confront the perpetrator in some way to let them know that they are making one angry. Of course caution must be considered in the event of the possibility of violence.

High expectations for other people when unrealized, may tend to cause anger. Anger may be created by imposing expectations and by having them imposed on one. Attempt to understand the motivations for one's high expectations. One may discover they have more to do with one's own flaws of character. Recognize that imposing one's own standards on others is fascist. Let them have their own life. When there is conflict: discuss it, argue it out, compromise or separate. One may not like it when others do it to one, but to then do it to others, can only be for the reason of some higher authority. One may have to learn to avoid these kind of people.

When something makes one angry express and let it out immediately in some calm and intelligent way and do not suppress it. Make understandings with others concerning one's annoyances. One should expect that compromise might be necessary. In relationships, expectations should be known and agreed upon by all parties. Expectations for children or anyone for that matter should be relative to their capacities and equally explained.

You can change your expectations: Anger can be dealt with by changing one's expectations. One may change, as raise or lower one's expectations for circumstances and other people. It is useless to expect a dog to adopt religion, and the failure can only cause disappointment and anger. People who are wedded to strict, standards and absolutes are subject to anger when others do not conform. Apply standards to oneself and not necessarily others. Separate the responsibility for one's own standards from others.

Always discuss with others, what it is they do, that causes one's anger and attempt a resolution or compromise. Relationships may have to be ended if no resolution can be reached, when the anger is destructive to all members involved. The break may be a better option than the continuous friction and perhaps violence and humiliation of all.



CIRCUMSTANTIAL ANGER:

Anger at circumstance can be difficult to solve since it is often difficult to change, like children who don't like their family for instance. Learn to accept reality as it naturally is. Avoid circumstance that causes anger whenever possible, like avoiding certain people, situations and relationships. Learn one's own capacities and do not get angry at one's inability to live up to things that are not realistic for one's own abilities. Many times these things may become possible as one gets older, or they may simply be impossible.

If the above fails, seek therapy or anger management groups. Or with the net one can go on line, and find dozens, hundreds, perhaps thousands with a same or similar problem. One can join chat groups.

If at any time you are thinking about doing something that would hurt yourself or other people, get help immediately.

If you feel anger taking over, remove yourself from the situation before things become too heated.

Recognize that sometimes anger is justified, and may need to come out. However, realize that there are productive ways to do it instead of lashing out at others.

Ask yourself if the future recipient of your furor deserves to be blown up at, or if you are just using them as a punching bag to release steam about another person/issue that bothers you.

Sometimes, instead of talking to someone directly, it is more appropriate to write a letter.

Taking yoga can be a long-term solution to anger problems, allowing you to focus on your feelings and release your stress.

If at all possible, remove yourself from the situation. It's amazing the difference 8-hours of sleep or a 5-minute walk can make. Time gives you distance from the issue, allowing you to put things into perspective.

Find a creative outlet, such as writing, drawing etc. where you can expend your energy. Hobbies help elevate your mood and allow you to channel energy that you'd usually have spent dwelling on issues that you aren't able to resolve. Imagine what you could do with the energy you expend in anger if you channeled it into something else.

There is a difference between controlling anger and holding it in until later. If you are unable to avoid feelings of anger, try to release your bottled up feelings later in positive forms like art, exercise, or some other hobby.

Try thinking of stuff that you are thankful for. The more specific, the better. You can't be truly angry and thankful at the same time.

Meditation is a useful way to release stress and/or anxiety, which are often prerequisites to anger. Do not meditate when you are angry, as this could have a negative effect on your anger. Instead, meditate when you have calmed down and are in complete control of your thoughts and emotions.

Conclusion

Remember, we are all human and tend to get angry at someone or something. Don’t think, a person writing an article on anger has conquered anger and cannot get angry. A person who gets angry and has lost precious relationships and other things of value writes such articles based on his experience for public good.  

As for me, people think that I am cool and never get angry or irritated. People who have worked with me for years have been amazed at my balanced temperament and my capability to deal with and manage angry people. However, it not an acquired attribute. I cannot claim to have worked hard to get it. It is a natural trait; I have from my birth. It is in the pedigree and perhaps genealogy too.

I know, not all are lucky enough to get it in their genes and chromosomes, but everyone, absolutely everyone can with effort, acquire this attribute.

No article on anger can be conclusive. There is always scope for addition, modification and improvement. I request people to value add to this article.



Let us all work towards an anger free world.



Best wishes,

Shyam

 























Wednesday, May 18, 2016

You can Ace a job Interview in India with a Balanced Quotient Factor. Yes definitely you can….. 05-19

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You can Ace a job Interview in India with a Balanced Quotient Factor. Yes definitely you can…..







There is a huge content on this subject by way of books and articles and through training sessions. Most of the content is heavily generalized, remaining other content is heavily customized for American and European scenarios. And most importantly these deal mostly about physical attributes, verbal communication, Gait, and vocabulary. I would like to start from where these contents end, because all these and more are already taught at the institutions or by the expert trainers (they do a good job of it.) My effort is make the process more customized to the institutions and student understanding and maturity levels. My efforts are to facilitate students’ evolution to a level, that can generate situation specific responses with comfort. The effort is to raise the student thought process a few notches higher and help them to master quotients required to crack the job interview.


India is an altogether different planet as far as the interview process and requirements go. Based on my more than 45 years of experience of facing and conducting interviews in different parts of the country, my writing experience and the interactions, I had with the eminent members of the ‘C’ Suite, I am in the process of preparing a dossier on the requirements, pre-requisites, and the expectations of the organizations from the candidates.


Interviews in India. are a totally different ball game. Technical competency (though important) is just one part of the interview which is taken care by the faculty in the institution. However, one thing less understood is the fact that, a candidate who meets all other criteria but is a bit weak in academics will be preferred to a candidate who is academically brilliant but lacks in other criteria. Quotients form an important part of the evaluation process for interviews.


This is also reflected in the admission policy of the leading B-schools word over. It is a very common occurrence in these institutions where academically strong candidates find themselves left out in preference to the candidates who show a stronger ‘Statement of Purpose’, who in the opinion of the panel will demonstrate greater adaptability to situations and cross culture environments when they graduate and join an organization or start one. This is also true for Campus Recruitment Interviews.

Interviews in India are all about the Quotients. The Emotion Quotient, The Culture Quotient, The Forbearance and the Tolerance Quotient, The Comprehension and the Metacognition Quotient, and so many others. The quantum requirement for each Quotient defers with organization culture and nature but all are important everywhere. The HR domain has evolved over the years and keeps evolving at a rapid speed. The requirement does end with the student’s ability to perform the job. They also look to a situation a few years down the line when these people have to shoulder higher responsibilities, and look to a candidate’s ability to work in adverse and crunch situations.

The candidates too need to evolve in their mindset, thought process while preparing for the interview. Usually the standards of the students in an institution are more or less uniform, but when the institution has to compete with other institutions in the town or city or across the cities in the state, the better institutions take away the cake.

I am worried about the institutions located in smaller towns. They are Islands in themselves, totally cut off from the mainstream of business environment and requirements. I have experienced this situation, when I visited these institutions for conducting campus interviews for institutions.

I know there are many institutions which are facing this situation of organizations conducting campus interviews and not selecting their candidates. There are many individuals and organizations which promise to prepare the students for interviews. They are all theoretical in approach and follow standard procedures. They are certainly not converse with the aspects of behavioral sciences and cognition. When it comes to Quotients, theatrical, not theoretical approach is needed. A theater needs to be created where the students learn by play acting the roles and by observing others doing it.  It is all together a different arena of learning

I can be help those institutions that are in a situation where they are getting the organizations are conducting campus interviews, but the students are not getting through. I can visit the campus and evaluate the students and design a customized training programme to prepare the students for the campus recruitment programmes.  If the institutions have the capacity and will to bear the financial cost of my programme. I can come and evaluate the student caliber and design a customized programme. In case, they can afford the cost, we can go ahead with the programme or else the institution can pay me the cost of the evaluation programme.

The coaching will broadly consist of

1.      Coaching a group of faculty in various Quotients and their applications so that they can in turn coach the students during the time of interview.

2.      Few direct sessions with students.

3.      A few sessions of faculty with students under my supervision.
The duration of the programme is very flexible and will differ from institution.

The duration of the programme can be decided by mutual discussions as per the student requirements. This programme is specifically for the institutions and will not be published by anywhere on any media. All the students undergoing training will receive a completion certificate from me.

 I am prepared to travel anywhere in India for this programme.  Institutions are welcome to contact me at  cbdsee@gmail.com

 However, I cannot get Campus Recruitment Programmes for the institutions. Presently, I have no contact with the organizations nor I have time to contact them.  Training and placement officers are requested to not commit any thing more than what is written in this article to you management, Directors, Chairman, Owners.

Please contact me by email in case of doubt.

 Best Wishes,
Shyam


Wednesday, April 27, 2016

Retrospective of Shyam's Writing 04-28

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Retrospective of Shyam's Writings.





Here is a mini retrospective of my writings for my new followers and friends. These are  the articles that have earned immense respect for me from my audience over the years. I have segmented the articles domain wise for reader convenience. Hope you like it.

Here the most viewed and adulated articles.

Some of my best articles on Mindfulness are

The Kalam I knew and worked with (About Dr. A.P.J. Abdul Kalam and Lead India 2020 Foundation.)

Champions of Change Management... The lighter side of Change Management



Is Money Everything???


If eternal Bliss is destination,the path lies within

Design The Life You Want to Live..........

Understanding the Vocabulary of Silence....
IN CONVERSATION WITH SELF...

Body Tattoos are Exhibits,Mind tattoos, Are They Inhibits???

If God were to propose and the Human beings were to dispose, would human beings dispose of all the gods at the first instant???


Capacity Building and development

How to Create an Opportunity out of Adversity

Development Dynamics, Embrace the culture to Embrace the Cause

The Surprising Talents of the Middle-Aged Mind

Social Entrepreneurship and Social Media

Social Entrepreneurship: A Change in perspective, from “Not for Profit” activity to a "transaction" towards Social Assets Accumulation"

Influence of social media in Life and Business

Smaller social media sites are more recognitive & precognitive 

Should Social Media Be Held Accountable for User Actions?

Human Resources,Career, Hiring, Manpower Management

SELF PROMOTION ESSENTIAL TO MAKE YOURSELF RELEVANT IN THE PINK SLIP ERA

Leadership is beyond clichés & rhetoric’s,





Self Esteem and Motivation

Building Self Esteem from a state of despondency & frustration, and how it adds to your performance





Learning Teaching Comprehension Education










Big names often deliver small in Education ऊँची दुकान, फीका पकवान 


Strategy, Innovation, Management, B-Schools, MBA, CEO, Others



















The CEO's Shakespearean Dilemma    

  Ethics take a back seat, as opportunism goes into overdrive & leads from the front