Shyamsunder Panchavati

Shyamsunder Panchavati
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Saturday, November 28, 2015

The Indian Ethnic English 11-29

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 Is it representation, reproduction, or a satire on Indian English?

Whatever it is , it is a faithful representation of the English being spoken in India. And it is not derogatory to us Indians

Now this should not be considered as colloquial. Instead it is Indian ethnic English. 

Peter Sellers made an attempt to familiarize Indian English to the world through his movie party. He made the phrase "Long Time no see " famous.

Other Nations too have contributed their words to English. Specially when some Europeans speak English,


U.S. has contributed it own quota of unwelcome words to the English, so have the Europeans. Many countries have their own ethnic versions of English. This is true to a lesser extent about French and Spanish too.

Apart from these, there are regional vocabularies in India that vary from region to region.

In south there is a word called co-brother, or co-son-in-law, co-daughter-in- law. This is are used to define the relations between the husband of two sisters, wives of two brothers, Two-sons-in-law. Two-daughters-Law.

In Andhra Pradesh (& Telangana), A nephew is considered Son-in-law and niece is considered Daughter-in-law.

This because of the age old tradition of the marriage between children of brother and sister , which seems to be on decline.

Similarly in north word "Patiala" is very common word to describe something in large quantity, such  as peg of whisky or a glass of Lassi.

Finally I would like to conclude that there is no need for us Indians feel bad or inferior, and it is not derogatory for us Indians to speak the way we do. We consider it as a promotion of Indian Ethnic English

Some choice words.

Prepone--Opposite of postpone

Come to know that -- to find something out. 

Do the needful -- no direct translation. It means to get shit done.

I have a doubt -- I have a question

Cousin-brother -- just a cousin

My brother -- Also probably just a cousin

My real brother -- My brother

Cum -- And Sofa cum bed, Clerk cum Typist.

I Say -  Typically at the end of every sentence the south Indians speak. " Do it now I say." 

Timepass -- Something you do to keep busy. (esp. eating peanuts)

Level best -- your darndest, as in what you do (usually while failing or about to fail)

Level best only -- This is definitely not going to go as planned.

Give an exam -- take an exam (as a student, not a teacher)

Spinster -- any adult female who is not yet married

Periods -- That time of the month. I can't swim in a pool, I'm having my periods!

1.5 years -- One year, six months. 

Where are you staying? -- Where do you live?

Keep it -- Put it (Where shall I keep your handbag? Shall I keep it on the table?)

At rate -- @ (like in an email address)

No more -- Dead

Just like that -- No comment. (Me: "why are you late to band practice today?" You: "Just like that.")

Homely -- Someone who is tidy and good at keeping house/cooking/etc

Even I am...[doing X] -- Me too. 

Nothing is coming -- I can't hear you (although I use this for a lot of different situations)

Only -- Decoration at the end of the sentence. "Are you staying in Mumbai only?"

Cribbing -- Complaining or whining 

My seniors -- People in my peer group who are older than me

Auntie -- A woman who appears older than me

Good name -- just a name 

I am [doing x] since [y] years -- I've been doing x for [y] long

Burst crackers -- Set off fireworks

Reach -- Arrive [somewhere] (Did you reach yet?)

Very less -- Not enough of something. "My bank account is very less since the last 1.2 years"

I'll just quickly do [x] -- No direct translation. Usually heard from a woman, when something very time consuming and complicated is about to be done. I am sure the ladies who planned the Mars Orbiter Mission were like, "I'll just quickly calculate the trajectory for this secondary rocket booster."

Get through -- To be accepted (as to university) or to pass an exam. 

(It applies to men also "I will quickly have a power nap and come back quickly. (notice the word 'quickly' used twice more emphasis) It actually means three hour siesta.

[any food item] burst -- a marketing term that somehow appeals to Indians and not Americans (shall we order for the Cheese Burst Pizza?---NO THANK YOU!)

Do one thing...--Do every thing on the long list I'm about to give you

Do one thing only...--It's going to be a reeeeaaally long list.

Pass out -- graduate (from school)

Geezer -- Water heater (actually spelled /geyser/)

Jeans jacket, love locket, comb in back pocket, and goggles on eye socket -- A douche.

I thankfully acknowledge the help from various sources.

Best wishes,


Saturday, November 14, 2015

Case Studies in Digital Marketing and Customer Engagement 11-14

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MKT1x - Digital Branding and Engagement

Digital Marketing and Customer Engagement

Case studies related to engagement in earned media, Owned media, and Paid media.

Activity 4

Friday, November 6, 2015

Essential Evils of Technology (Internet,Internet of things,Artificial Intelligence) 11-05

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Essential Evils of Technology (Internet,Internet of things,Artificial Intelligence).

Delirious and Draconian

Aren't we just frog leaping without providing for the adversities???

Well, a few decades ago, if someone wanted to know the weather, he would just peep out of the window to know the weather outside his house. Now the people are so tied to their computer or the mobile, that they don't even care to peep out of the window, they just log into the weather network to know the weather outside their house.

This should not be construed as a negative article. I am myself a keen learner of technology. I contribute regularly to the research in technology projects of MIT, Mckinsey & Co, Harvard University, others, in projects related to Digital Technology, Artificial Intelligence, and Internet of Things. My blog and my Library "Knowledge Korridor" house tech articles from all the leading Institutions and Academia. 

My concern is that in our enthusiasm to create and move technology forward, we are little less serious on creating safeguards and adversity proof environment.

Image credit : Shyam's Imagination Library

Similarly the IoT clothes. They create the temperature for your body according to the weather.

There are similarly other IoT accessories like Shoes, Belts, Spectacles others which have artificial intelligence.

Sounds fine isn't it....

However just imagine if there is no internet connectivity at the right time. Your Dosa, Pancake or Roti will burn to coal though your pan will switch off at a particular temperature. The taste of your food will depend on the Connectivity, Bandwidth, and intensity.

Your accessories will make you so uncomfortable that, you will rather prefer to be foolish than be artificially intelligent.

When it comes to Data, Have we become so dependent on the technology that we trust the technology more than our own conviction???

The answer is   "Yes, We have" 

For example,

if I give right opinion and say that it is based on my conviction and experience, people may not 

believe it. But if I give a wrong a opinion and say it based on data.

It will be accepted without any questions asked.

We have reached a point in time when we wonder.

Whether it is the human, who runs the machine (read computer) or is it the machine that makes him/her run?

Are we using the internet, or is it the internet that is using us?

Are we the ones who create Data and use or is it the Data that creates work for us and impacts our living???

We already have the Internet of things that are controlled by the internet.

for example we already have a e-pan which has the artificial intelligence to switch on off on command from iPhone through internet. There are of course adjustments for different of roasting and you can even flip it remotely.You can set your level. There is a beep when your Roti, Pancake, Dosa, or Nan is cooked You can switch the pan on On or off through iPhone.

But aren't you allowing the internet to decide what the taste of the food you eat should be..

What about mother's recipe an grandmother's pickles. They will become things of past.

While the human has remained a human or even less than one, data has evolved from a stage where it was considered a heap of bits and bytes to a status of bible, and what it says are nothing less than the commandments.

Data gives an opinion based on history. It predicts people behavior or events on the assumption that under the particular conditions,or in a particular situation people behave in a particular way. It also assumes that under a stimulus of a particular intensity the reaction of the people of a classified similar. It has scant respect for the glorious uncertainties of people behavior. psephology depends too much on data the people behavior in elections and suffers the consequences thereof.

Take the case of American presidentil elections. 28 million out of 105 million voters constitute the independent uncommitted voters who shift their loyalities may replace 80% of what the doctors do. It is welcome step because it would mean 80% reduction in wrong or over diagnosis, reduction in wrong or over medication. Less number of doctors and support staff would mean lesser overheads and economical medicare for the patients.

periodically. And these are the people who determine who the president will be. Psephologists cannot read their mind or predict their behavior. No

A Johns Hopkins study found that as many as 40,500 patients die in an ICU in the U.S. each year due to misdiagnosis, rivaling the number of deaths from breast cancer. Yet another study found that 'system-related factors', e.g. poor processes, teamwork, and communication, were involved in 65% of studied diagnostic error cases. 'Cognitive factors' were involved in 75%, with 'premature closure' (sticking with the initial diagnosis and ignoring reasonable alternatives) as the most common cause. These types of diagnostic errors also add to rising healthcare expenditures, costing $300,000 per malpractice claim. 

Healthcare should become more about data-driven deduction and less about trial-and-error. That's hard to pull off without technology, because of the increasing amount of data and research available. Next-generation medicine will utilize more complex models of physiology, and more sensor data than a human MD could comprehend, to suggest personalized diagnosis.

Did Brahmam garu write any thing about this revolution???

( Brahamam is a 19th century sage born in Andhra Pradesh India Whose predictions about Indira Gandhi, NTR, and MGR  have come true.) 

Or Did Nostradamus predict any such technology  turbulence ???

Just crazy thoughts from crazy mind....

Your opinions and  insights welcome.

Best wishes,


Please also read Shyam's another well read article